The 10K Wellness Brand Challenge

3 live days to stop being your own income ceiling. 

Let me guess.

You've got the certifications. Maybe three of them. You've spent thousands on trainings, you're genuinely good at what you do, and your clients get real results.

But your income looks like a heart-rate monitor. A $4K month, then an $800 month. You write captions at 10pm after a full day of client calls, you show up on stories even when you don't feel like it, and you still can't tell what actually turns a follower into a paying client.

And when someone says "10K months," your first thought isn't excitement. It's: that's so far from where I am. Followed right behind by: I'd have to work twice as hard. I'd never have a free afternoon again. I already feel like I'm doing everything.

I get it. But here's what I need you to hear:

You don't have a talent problem. You have a business model problem.

And the 10K month you're picturing, the one where you're answering DMs at dinner and working Saturdays to keep up, isn't the one I'm going to show you.

What 10K months actually looks like

10K a month is 5 private clients at $2,000. Not 40 clients. Five.

I've built a multiple six-figure wellness business twice. The first time, as a hormone coach, I did it on Instagram with no ads and no team, while working full-time in biotech sales. Today I work no more than three days a week. The rest of my week belongs to friends, family, and actual spaciousness. [Add one real, vivid detail here: what a Thursday looks like for you.]

10K months isn't more hustle. It's fewer, better things: one clear offer, content that actually sells, and a business that doesn't need you glued to your phone. That's what these three days are about.

Here's what we're doing

• Day 1, Tue Oct 27, 4 PM PST — Becoming the founder, not just the practitioner. Right now you probably think of yourself as "a hormone coach" or "a naturopath who posts on Instagram." The women who hit 10K months think of themselves as the founder of a brand. It sounds small. It changes how you price, what you post, and what you stop saying yes to.
• Day 2, Wed Oct 28, 4 PM PST — The thoughts quietly capping your income. You probably don't think you have limiting beliefs. You think you're being realistic. "I can't raise my prices until I have more testimonials." "If I get more visible, people I know will see it." "10K means a calendar I can't keep up with." We'll take those apart one by one, and I'll show you the real math and the real calendar behind a 10K month.
• Day 3, Thu Oct 29, 4 PM PST — The Wellness Brand Blueprint. The exact structure I've used twice: how to collapse your five services into one premium offer people instantly get, the content that turns "I love your posts" into "how do I work with you," and how to set up recurring revenue so you're not starting from zero on the 1st of every month.

Every day you get a live training, one small action step (10 minutes, tops), and prizes for the women who actually do it.

This is for you if

• You have a whole page of services on your website and you're honestly not sure which one people want.
• You've had a $5K month once, and you've been trying to figure out how to get back there ever since.
• You spend two hours on a carousel and it gets 14 likes and zero DMs.
• You've hired a business coach before and walked away feeling like you'd have to turn into a sales bro to make this work.
• You want 10K months, but not if it costs you your evenings, your weekends, or your own health.

Your host

Hi, I'm Rachel. Five years ago I was a hormone coach working full-time in biotech sales, building my practice on Instagram in the margins of my day. I took it to multiple six figures in under six months. Then women started asking me less about their hormones and more about how I built it, so I started a second business teaching exactly that, and built it to multiple six figures too. I've now helped over 300 women build their wellness businesses online. A few of them:

• She was a bridal makeup artist making great money offline with no idea how to take it online. Three months later she had coaching clients and multiple five-figure months.
• She was a naturopath, burnt out in clinic and spending hours on content that went nowhere. She moved over 60% of her practice online and hit five-figure months.
• She came in not even sure what her business was. Six months later she'd found her zone of genius in femininity coaching, quit her corporate job, and hit $8K a month.

Price

$11. Less than the smoothie you'll drink while you watch. Live Oct 27, 28, and 29, with replays.

VIP upgrade (order bump) — $111

Want me to look at your actual situation? Add VIP and join me live on Friday, Oct 30 for a Q&A where you bring your offer, your pricing, or your content and get a real answer. Plus extended replay access.

FAQ

• What if I can't make it live? Replays go out after every session. But real talk: the women who show up live are the ones who take action. Block the hour.
• Where does it happen? On Zoom. Your link is in your confirmation email.
• I'm making $0 right now. Is this too advanced? No. This is where you get to build it right the first time.
• I'm already at $6–7K. Is this too basic? If you're not at consistent 10K months yet, it's for you. Consistent is the key word.